Dick's Sporting Goods needed help launching their own in-house compression sportswear brand Second Skin. They wanted to target Cross Fitters, IRONMAN Triathloners, and Tough Mudders. Knowing these athletes live for an extreme challenge, we gave them one by making a fully-redeemable coupon that weighed 100LBS.
AWARDS + HONORS:
2018 Clio Sports: Gold Innovation | Innovation Medium
2018 Clio Sports: Silver Direct | Other
2018 Clio Sports: Bronze Events/Experiential
2018 Cannes Lions Shortlist Direct | Use of Ambient and Small Scale
2018 Cannes Lions Shortlist Media | Use of Ambient and Small Scale
2018 Communication Arts Non-Traditional | Single Work - Nov/Dec Annual
2018 ADC One Show Merit Design / Collateral Items - Single or Series