As driving declined during the pandemic, and stress levels went up, downloads of meditation apps increased by 250% in 2020. But car lovers were being left out of the meditation trend, so we found an open lane.
Introducing, Auto Ambiance, a calming playlist meticulously crafted for everyone who finds the rumble of an idling V8 more relaxing than waves crashing on the beach. Each track incorporates the sounds car lovers love the most to create an album that reduces stress and races relaxation to new levels. Not only was Auto Ambiance available on every streaming audio service, it proved that NAPA KNOW HOW is about more than cars. It’s about the people who drive them.
Case Study Available Below